01. See the big picture
I emphasize a holistic view of the user journey, ensuring every interaction is thoughtfully designed to contribute to a seamless overall experience.
02. Profound user empathy
I foster a culture within my team that prioritizes user-centricity, empowering every member to champion the voice of the user in all aspects of the design process.
03. Design problems are business problems
I strategize design to address business needs, recognizing that solving design problems directly impacts the bottom line and overall success of the business.
04. Accessibility benefits everyone
I advocate for accessibility in design, recognizing that accessible solutions benefit all users by creating more inclusive and flexible experiences.
05. Execution is everything
Everyone has great ideas, but success lies within a combination of a winning strategy and an elegant execution. With a bias for action, I emphasize the importance of translating ideas into tangible results with a high quality bar.
06. Work smarter, not harder
I drive results through smart work habits, emphasizing the importance of efficiency, innovation, and effectiveness in achieving goals and objectives.
07. Evidence informed
I build confidence and strong conviction based on real evidence, enabling me to focus on solving for genuine user needs.
08. Ownership
I adopt an owner’s, not renter’s, mentality. I am deeply invested in my team, product outcomes, user and business successes.